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Your Source for Unique Strategies, Stories, and Trends every Monday

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Siddharth Patil

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The Valence Effect

May 27, 2024

•

6 min read

The Valence Effect

How Positive Perceptions Can Boost Your Conversion Rates

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
Decoding the Decoy Effect

Aug 17, 2023

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3 min read

Decoding the Decoy Effect

How Marketers Influence Your Choices

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
The Remarkable Brand That Fascinates the World

Jul 7, 2023

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5 min read

The Remarkable Brand That Fascinates the World

When it comes to brand loyalty and admiration, Apple has set the gold standard. So, what exactly makes Apple so special?

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1

Archive

The Barnum Effect

Jul 14, 2025

•

8 min read

The Barnum Effect

How Brands Make You Feel ‘Seen’ (on Purpose)

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
Door-in-the-Face Technique

Apr 28, 2025

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8 min read

Door-in-the-Face Technique

Turn rejections into real results with one smart move.

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
The Bottom-Dollar effect

Mar 31, 2025

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7 min read

The Bottom-Dollar effect

The Hidden Reason Customers Feel Buyer’s Remorse

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
The Outcome Bias

Sep 16, 2024

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8 min read

The Outcome Bias

Why We Judge Success by Results Alone

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
The Ambiguity Effect

Aug 26, 2024

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7 min read

The Ambiguity Effect

How reducing uncertainty can skyrocket your Marketing Success

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
The Ostrich Effect

Aug 12, 2024

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6 min read

The Ostrich Effect

Turning Avoidance into Engagement: Strategies for Overcoming Consumer Hesitation

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
The Zero Price Effect

Jul 29, 2024

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6 min read

The Zero Price Effect

How 'free' can skyrocket your sales.

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
The Center-Stage Effect

Jul 8, 2024

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6 min read

The Center-Stage Effect

How Strategic Placement Can Boost Your Marketing ROI

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
Mere token effect - Big Wins with Small Gestures

Jun 10, 2024

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5 min read

Mere token effect - Big Wins with Small Gestures

How Small Tokens Can Transform Your Marketing Strategy and Boost Conversions

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
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Your Source for Unique Strategies, Stories, and Trends every Monday


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