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The Barnum Effect

Jul 14, 2025

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8 min read

The Barnum Effect

How Brands Make You Feel ‘Seen’ (on Purpose)

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
Door-in-the-Face Technique

Apr 28, 2025

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8 min read

Door-in-the-Face Technique

Turn rejections into real results with one smart move.

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
The Bottom-Dollar effect

Mar 31, 2025

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7 min read

The Bottom-Dollar effect

The Hidden Reason Customers Feel Buyer’s Remorse

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
The Outcome Bias

Sep 16, 2024

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8 min read

The Outcome Bias

Why We Judge Success by Results Alone

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
The Ambiguity Effect

Aug 26, 2024

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7 min read

The Ambiguity Effect

How reducing uncertainty can skyrocket your Marketing Success

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
The Ostrich Effect

Aug 12, 2024

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6 min read

The Ostrich Effect

Turning Avoidance into Engagement: Strategies for Overcoming Consumer Hesitation

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
The Zero Price Effect

Jul 29, 2024

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6 min read

The Zero Price Effect

How 'free' can skyrocket your sales.

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
The Center-Stage Effect

Jul 8, 2024

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6 min read

The Center-Stage Effect

How Strategic Placement Can Boost Your Marketing ROI

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
Mere token effect - Big Wins with Small Gestures

Jun 10, 2024

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5 min read

Mere token effect - Big Wins with Small Gestures

How Small Tokens Can Transform Your Marketing Strategy and Boost Conversions

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
 The Verbatim Effect

Jun 3, 2024

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6 min read

The Verbatim Effect

Boosting Brand's Impact with Power of Memory and Simplicity

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
The Valence Effect

May 27, 2024

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6 min read

The Valence Effect

How Positive Perceptions Can Boost Your Conversion Rates

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
The Halo Effect

Feb 12, 2024

•

8 min read

The Halo Effect

Explore the Art and Science Behind Shaping Enduring Brand Perceptions.

Siddharth Patil
Om Gaikwad
Siddharth Patil, +1
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